
"Everyone operates used equipment."
Willard Reeves, 1916-1992
Founder

FOUNDER - WILLARD REEVES, 1916-1992
In 1960, Willard and Bess Reeves founded
Willard D. Reeves Company with four hundred borrowed dollars. The company began buying and
selling used block ice plants and refrigeration systems. They sold everything "as
is" and did not rebuild any equipment.
Today, thirty-five years later Willard D.
Reeves Company, now C&R Refrigeration, has grown to become not only
the leader in the United States for selling rebuilt ammonia refrigeration systems, but has
increased their company services to include plant engineering and design, construction,
plant maintenance and one of the largest new parts inventories in the United States.

MORE THAN 35 YEARS IN THE EXPORT
MARKET
With more than 35 years in the export
market, we understand the demands and requirements of overseas clients, including banking,
crating, packing and shipping procedures. We are experienced with export documentation and
work with United States organizations such as A.I.D. and the Export-Import Bank of the
United States.
For export clients, C&R offers modular
plant designs which include freezing, cooling IQF and ice making. These plants are
skid-mounted and specifically designed for export shipment. This allows easy assembly and
relocation involving minimal time.
Many overseas plants hope to export their
products to the United States. Therefore, it is necassary to have the proper plant design
to meet USDA or other food and health requirements. C&R bi-lingual engineers
understand and meet the needs of our clients.

EVERYONE OPERATES USED EQUIPMENT
Marketing its products to hundreds of
companies around the world, including most Major Food Companies, C&R provides
refrigeration services to the poultry, meat, vegetable, dairy, bottling and beverage,
package ice, seafood, petrochemical and process food industry.
It is C&R's belief that "everyone
operates used equipment." C&R utilizes their vast knowledge and experience in
refrigeration engineering, production and service support to provide quality rebuilt
equipment to their customers.
Recognizing that many plants or
applications require new equipment, C&R can design and furnish complete new systems.
C&R designs include careful consideration of energy efficiency, USDA requirements and
future maintenance or expansion considerations.


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